In this blog, Stefano Iacono from 6sense breaks down how account-based qualification can contribute towards your competitive ...

As artificial intelligence (AI) transforms B2B marketing, organisations are faced with a crucial question: what does the marketing team of the future look like? Pete Mikeal, VP of Marketing for North ...

Last year, we conducted interviews with client-side marketers to find out what they’re looking for in their ABM technology. And the results? It turns out that ABMers want to invest in technology that ...

Inspired by Forrester’s recent 2026 predictions, I wanted to reflect on what we’re seeing at Green Hat and share my own view on what will define B2B growth next year in APAC. In 2026, I believe B2B ...

Clarity has long been important in B2B marketing, and in the era of Generative Engine Optimisation (GEO), it has become one of the most consistently recommended ways to strengthen content performance.

It cannot be stressed enough – AI has fundamentally changed the way marketing teams operate. From content generation to SEO and complex buying journeys, the possibilities for AI to enhance your ...

In this week’s episode of the podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke to Omne about fast-moving consumer goods (FMCGs) from a B2B perspective. Joining her was Anna Massey, ...

If you’re not yet familiar with the fundamentals of the EU AI Act and how it builds on the foundation of GDPR, particularly in areas such as transparency, vendor due diligence and data profiling, ...

In this week’s episode, David Rowlands, Head of Product, B2B Marketing spoke with Jada Balster, VP Global Marketing, TravelPerk to discuss all things rebranding. They first chat about Jada’s ...

If you haven’t checked out our 2025 Global Agencies Benchmarking Report, you’re missing out on some of the best in B2B when it comes to global agencies across the world. And in this blog, we are ...

As B2B marketing leaders navigate the evolving landscape of artificial intelligence (AI) and its integration into marketing strategies, the importance of assessing risks and ensuring compliance with ...

No one ever said being a B2B marketing leader would be easy. The truth is that today’s B2B marketers are busier than ever, with a remit to drive measurable business growth in the midst of new buyer ...