Planning a promotion event is a lot like planning a dinner party: it's smart to expect people to eat and drink twice as much as you think and to expect the unexpected. Sound like fun? It can be, ...

The marketing mix commonly is described using the four P's: product, price, promotion and place. When creating an event, using these four parameters helps you develop a festival, sporting event, ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

Google’s new Sale Event promotion type lets you easily promote broader sales and discounts across shopping placements. Google rolled out a new “Sale Event” promotion type in its Merchant Center ...

To step up their game, major brands need to evolve their marketing strategies to reach their target audiences. While you probably already know the value of experiential and content marketing, event ...

Planning an event can be a daunting process, especially if it's not something you do all the time—but many members of the Northwestern Engineering community are often asked to assist in planning ...

Marketers: Our world is moving fast. We’re way beyond just trying to build business relationships online. Our audiences are scrolling blindly past display ads and ignoring marketing emails. It’s the ...

If you’re responsible for running or promoting events, you know securing attendance is key to success. But what can you do to promote your event if you have a small staff or limited budget? Here are ...

Google has a "new feature," as it labeled it, within Google Merchant Center, for event promotions. This allows you to promote an event, such as a sale, promotion or occasion, that may help you sell ...

Tools to help you plan and promote your event. You've been asked to create an event on campus but don’t know where to start. Need to know how to secure a venue and create a registration page? Want to ...

For virtual events, we recommend promotion begins two-four weeks prior to the event date. For in-person or hybrid events, we recommend promotion begins four-six weeks prior to the event date. Events ...