The new facility strengthens India’s role in Unilever’s global R&D network, combining AI, consumer insights and fragrance innovation.

Why do some of India's most celebrated culturally rooted campaigns win at Cannes Lions while others earn acclaim only at home? Campaign India speaks to industry veterans and Cannes Lions jurors to ...

From an end-to-end creative solution to tools for affiliates and creators, Meta says its new features allow “every marketer to cross the AI threshold”.

The CEO and co-founder predicts that AI agents will overhaul the programmatic advertising ecosystem, making it more accountable while keeping humans firmly in control of final purchasing decisions.

Campaign's editors from its global network discussed some of the topics resonating in their markets and globally at the moment.

This year, independents make up almost a third of all entries while brand participation has risen to 10%, up from 8% in 2025.

The winning work, ‘Don’t Look Up’ for Steadfast Stationery’s fake money detector, by TBWA\Lintas, Mumbai and Ducktape Studios picked up a Bronze Lion in the Script category.

Agentic AI is doing to loyalty programmes what GPS did to road trips. You can still choose to read a paper map, but nobody is pretending that is the better option anymore.

As AI becomes ingrained in work, society and culture, the industry’s thinkers and wider commentators have turned their attention to the concept of taste.

Unveiled on day two of Cannes Lions, the study's findings revealed that brands that build desire significantly outperformed counterparts, with up to 4x higher likelihood of being cited by AI.

The Havas chief executive says AI has reinforced the value of creativity by making the absence of it so much more visible.

Sinha and his co-jurors for Creative Strategy are looking at campaigns, which made an impression and left an impact for industry, telling the people that the advertising business is real and thriving.