Key performance indicators (KPIs) are the foundation of qualified decisions. It doesn’t matter if you’re testing a concept, bringing a product to market, introducing a new feature to a mobile ...

Assumptions should be built into all projects, though be careful--inaccurate assumptions can lead to wasted time and money and even project failures. When building the business case for a project, ...

Everyone is familiar with the old adage about what you get when you assume something—probably not appropriate for print, but there is little doubt of what you are thinking right now. Unfortunately, ...

I have been listening to the way my students talk about their cases lately. They would tell me what the intention behind their questions was, and what they were thinking or feeling at a particular ...