As the newspaper dabbled in virtual reality, subscribers were given a tool to see the experiment come to life.

Good ol’ Hammacher Schlemmer—they’ve taken one company’s outlandish idea of a virtual reality viewer for the iPhone, and turned it into a $50 contraption nobody will buy. It comes with free 3D ...

Mattel gave its View-Master a 21st-century makeover last year, reimagining the device as a Google Cardboard-esque virtual reality viewer. The toy maker has since refined the reborn product and debuted ...

In virtual reality there is much to be seen, but most of our other senses are left wanting. Ever since the concept gathered mainstream attention in the 1990s, it’s been primarily experienced through ...

Google has announced a new version of its cheap and cheerful virtual reality viewer Cardboard - and it supports iPhone for the first time. As the name indicates, the accessory is still made from ...

This chart shows the share of respondents in selected countries who say they are excited about using Augmented & Virtual Reality while shopping online (in percent).

Google is reportedly developing a virtual reality version of Android that will compete with software being built by Facebook, Samsung, Microsoft and others. Virtual reality is being eyed as the next ...

Artists and directors use XR and VR to create immersive storytelling, blending technology, empathy and innovation in new ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and unlock new opportunities for personalized marketing strategies.

It's 2040 in Miami, and a powerful hurricane has swamped the low-lying city. You stand alone under a dark, foreboding sky, ...