As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Do you want to reach your customers online? Digital marketing enables you to deliver marketing messaging to your ideal customers on a variety of platforms online. In this guide, we’re going to look at ...

There are many different types of content you can use to promote your brand and find new customers. Here's a look at some of the more common types. For marketers, content is still king. It provides ...

If you own a small business, you already know that you can brainstorm clever marketing ideas all day long, but if your customers yawn in response, you've done little more than spin your wheels. There ...

Web traffic is an important tool for measuring your business’s brand visibility and understanding your core audience. It’s not enough to simply have a website these days. To be competitive, you must ...

Export marketing focuses on marketing your product in other countries instead of your own. Although it applies strategies that are similar to domestic marketing, export marketing tends to be more ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

Katie Miller is a consumer financial services expert. She worked for almost two decades as an executive, leading multi-billion dollar mortgage, credit card, and savings portfolios with operations ...