Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. Since the early 2000s, business storytelling has become a key ...

As technology makes it easier for new products and services to appear, the art of storytelling has only risen in importance.

In January 2025, McKinsey & Company found that almost all companies are investing in AI, but only 1% believe they have reached maturity in using it meaningfully. That gap between adoption and impact ...

2026 will be a pivotal year, requiring brand executives and thought leaders to look beyond the surface and mere algorithmic data to effectively craft narratives that resonate with clients and ...

My path into global storytelling began long before I picked up a camera. In the late 1990s, while working in humanitarian aid during the Kosovo crisis, I sat with a group of displaced Kosovar women ...