NBC AND PEACOCK DELIVER MOST-WATCHED CONFERENCE FINALS GAME SINCE 2016 WITH 15.9 MILLION VIEWERS FOR SPURS-THUNDER GAME 7 ON SATURDAY NIGHT

Game 7 Peaked at 22.2 Million Viewers as Victor Wembanyama and San Antonio Spurs Defeated Oklahoma City Thunder to Advance to First NBA Finals Since 2014

76ers-Celtics Game 7 matchup was most-watched first-round Game 7 in NBA history

The Philadelphia 76ers and the Boston Celtics went to a Game 7, which saw the Sixers advance with a win in Boston. That exciting first-round series picked up plenty of viewers along the way. The final game between Philadelphia and Boston averaged 11 million viewers between NBC and Peacock,

NBA's claim of 'most-watched conference finals in 24 years' is misleading because of broadcast changes

The NBA claims its 2026 conference finals are the most-watched in 24 years, but broadcast TV advantages and Nielsen changes add crucial context.

NBC SPORTS’ NBA PLAYOFF VIEWERSHIP ON NBC & PEACOCK UP 58% VS. COMPARABLE COVERAGE LAST YEAR THROUGH FIRST 13 GAMES

NBC Sports Averages 4.9 Million Viewers for 13 NBA Playoff Games on NBC and Peacock from April 19-28, the Most-Watched for Comparable Windows Since 1996

OKC Thunder vs Spurs most watched conference finals in 24 years

The 2026 NBA Western Conference Finals between the Spurs and Thunder drew the highest viewership in 24 years.