Those who are just starting a business can be confused by the differences between a marketing plan, marketing strategy and marketing campaign. Understanding the need for a marketing strategy in your ...

There's no question that personalized marketing goes a long way toward encouraging consumers to buy into a brand. People like to feel special. This fact is something we learn from our earliest years ...

Bottom-up marketing is a concept with no single definition, but a few distinct components that set it apart from traditional top-down marketing strategies. Unlike traditional marketing, where ...