Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. "Marketing services are a billion-dollar industry. In the ...

As the founder of a successful performance marketing company, I pay attention to how things are advertised, and I’ve noticed something really interesting in the way we as a culture talk about ...

Marketing jobs are increasing, and many professionals are satisfied with their roles. However, rapid changes in technology and work environments pose new challenges. The LinkedIn Marketing Jobs ...

Doretha Clemons, Ph.D., MBA, PMP, has been a corporate IT executive and professor for 34 years. She is an adjunct professor at Connecticut State Colleges & Universities, Maryville University, and ...

The dust is beginning to settle for marketers who helped steer their companies through marketplace volatility caused by the ongoing pandemic. While the profession took its knocks with job losses in ...

Microsoft analyzed 200,000 AI workplace conversations to reveal how AI is reshaping marketing and sales roles. Here’s what the data shows. Sales and marketing roles rank among the most impacted by AI.

That is what marketing professionals do every day. Their goal is to maximize demand for a product or service and figure out how to attract and retain business. Part of their mission is to understand ...

As a small-business owner, you have to admit: Some of the most fun you'll have will revolve around creating a department, job titles and job descriptions within it. At the same time, you have to admit ...

Marketing is often one of the first teams within a company to take a hit when a financial crisis strikes, and the Covid-19 pandemic was no different. But with the economy now almost entirely reopened, ...

When you're looking for a job in marketing—no matter which company you are applying to or which position you hope to hold—you have to (at the very least) market yourself better than anyone else. The ...