Hosted on MSN

WPP’s CEO Mark Read is making a surprise departure. How he led the advertising giant through its toughest chapter

CEO Agenda provides unique insights into how leaders think and lead and what keeps them busy in a world of constant change. We look into the lives, minds and agendas of CEOs at the world’s most iconic ...
Campaign Asia

Should adland take Mark Read’s deepfake as a wake-up call?

When WPP chief executive Mark Read was targeted by deepfake scammers earlier this month, it was a stark reminder of the potential dangers of AI. Fraudsters impersonated Read using an artificial ...