Interest in influencer marketing is skyrocketing. After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google ...

Blogger outreach is a common practice in the SEO landscape that is commonly used to acquire high quality links or to get some coverage on top media outlets (e.g. Huffington Post). When done right, ...

TapInfluence and Nielsen Catalina Solutions studied influencer marketing’s impact on WhiteWave Foods' Silk brand beverages last September and found the tactic lifted incremental sales by 10%. To date ...

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