Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

The process of creating advertisements is becoming a whole lot quicker with the help of generative AI. On Tuesday, Amazon Ads announced that its new Video Generation platform -- initially launched in ...

Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from ...

Amazon says its agent makes high-quality ad production a breeze. The agent aims to give SMBs better advertising tools. It's accessible via a new "chat" feature in Creative Studio. Amazon has launched ...

Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company’s AI-powered digital assistant, Alexa+, he said during Amazon’s second-quarter earnings ...

NEW YORK--(BUSINESS WIRE)--XR, the leading platform for managing advertising operations, today announced a direct API integration with Amazon Ads’ Amazon DSP, enabling customers to execute ...