Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries.

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year.

Google has released version 21 of the Google Ads API, this is a major release with dozens of updates. Updates include AI Max for Search campaigns, PMax changes, reporting updates and much more. Google ...

Google ‘s gobbling up another advertising company, the search giant has announced. Google will acquire Teracent, a Silicon Valley startup specializing in “intelligent display advertising.” Yep — that ...

A fresh version of Google’s AI Max search ad format has been seen in the wild – and it’s not your average search ad. The ad was shared by Nikki Kuhlman, VP of search at Jumpfly, on LinkedIn. The ad.

A New York federal judge ruled in favor of news publishers who alleged Google monopolized the digital advertising market.

Google returned to the courtroom Monday to face allegations that the search giant unlawfully maintained its dominance in the online advertising market. The trial comes after a federal judge ruled last ...