A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...

Google may be giving local advertisers more visibility possibly meaning a growth of investment in its pay-per-lead ad ...

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Google is retiring its stand-alone Local Services Ads (LSA) dashboard, as it pushes advertisers into managing local leads inside its existing and centralized Google Ads platform in a phased rollout ...

Google is rolling out the new Google Verified badge in October 2025 for Local Services Ads. The update replaces multiple trust signals, including Google Guaranteed and Google Screened, with one ...

Google began the Local Services Ads transition to Performance Max in August 2026, moving campaigns out of the standalone Local Services Ads dashboard and into Google Ads. Your ads still run in the ...