The video has amassed over 32 million views as the debate around kids and skincare continues Getty Natalia Herrera witnessed a young customer fight with her mom about lowering the price of her haul.

Add Yahoo as a preferred source to see more of our stories on Google. Thomas Lohnes / Stringer/natsodrizzy/TikTok Sephora has been taken over by teens and tweens—and if you don’t believe it, just ...

The cohort's entry to beauty was a seemingly monolithic, frenzied one. But the favorite brands, influencers and purchase ...

"Girls participate in very worrying trends because that's what our culture has created for them...we have a responsibility as adults to try to create a better world for them." Credit: Credit: Alisa ...

Sephora playing host to skin-care-obsessed tweens on their special days is the latest trend in the Gen Alpha-led "Sephora kid" mania, which sees preteens spending hundreds on their beauty routines -- ...

Meet 15-year-old makeup obsessive Alex Dello. Alex, like many of us here at Teen Vogue, is a Sephora fanatic. She was doing what makeup obsessives do, you know, stuffing her Sephora cart with $733 ...

Add Yahoo as a preferred source to see more of our stories on Google. The video has amassed over 32 million views as the debate around kids and skincare continues Natalia Herrera witnessed a young ...