Ford Motor executives are reported to be in discussions to kill the all-electric pickup. Experts say they expect many ...
Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure ...
The Wall Street Journal says Ford execs are considering canceling the electric truck entirely after putting it on indefinite ...
Ford executives are reportedly weighing whether to discontinue the all-electric F-150 Lightning pickup, just a few years ...
His candour underscores a growing sense of unease in Detroit’s executive suites as Ford weighs scrapping the all-electric ...
Ford's F-150 Lightning faces potential cancellation amid $13 billion losses and dismal sales of just 1,500 units versus ...
America’s best-selling electric pickup may be headed for the chopping block. According to a new WSJ report, Ford is ...
But as the WSJ notes, Ford's EV sales have declined in the wake of the electric tax credit going away. Total EV sales dropped ...
While no decision has been made, the Wall Street Journal suggests that Ford is considering scrapping the F150 Lightning after ...
U.S. automakers are making a U-turn on their electric vehicle commitments, as the high cost of producing the vehicles and low ...
While Ford told Ars it doesn’t comment on speculation on its future product plans, the automaker said that “F-150 Lightning ...
Ford Motor Co. is considering scrapping the Dearborn-assembled all-electric F-150 Lightning pickup truck in a move that could ...