Events such as exhibitions and seminars are an important marketing tool for small businesses, enabling you to communicate with customers and prospects in an environment that you control. To create a ...

Rocket Lawyer reports small businesses must tread carefully when marketing around the World Cup, avoiding official logos to ...

There's one major difference between promoting an event or a performance and promoting other types of products or services: the deadline. Customers who haven't purchased tickets by the time the ...

Tools to help you plan and promote your event. You've been asked to create an event on campus but don’t know where to start. Need to know how to secure a venue and create a registration page? Want to ...

To step up their game, major brands need to evolve their marketing strategies to reach their target audiences. While you probably already know the value of experiential and content marketing, event ...

RainFocus™, provider of the next-generation event marketing platform, today introduced enhancements to Base Webinar, a ...

If you’re responsible for running or promoting events, you know securing attendance is key to success. But what can you do to promote your event if you have a small staff or limited budget? Here are ...

Planning an event can be a daunting process, especially if it's not something you do all the time—but many members of the Northwestern Engineering community are often asked to assist in planning ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

When Charlie Jennings promoted and sold out a concert for the first time during high school, he learned two things. One, he loved it. Two, he had absolutely no idea what he was doing, but he knew he ...

For virtual events, we recommend promotion begins two-four weeks prior to the event date. For in-person or hybrid events, we recommend promotion begins four-six weeks prior to the event date. Events ...