Seven-time champion, Tom Brady, joins The Duracell Scientist to prove that Power Boost Ingredients are the difference maker in Duracell's first-ever Big Game ad spot. (Photo: Business Wire) The brand ...

Duracell and Energizer are the world's leading premium battery brands, but what does Consumer Reports have to say about which ...

With a product as universal as batteries, Duracell has a lot of scope when it comes to advertising -- anything powered by its products is fair game. That ubiquity gives the brand license to take on ...

Smooth, shiny coin batteries never fail to catch the eye of small children, but they can result in a trip to the emergency room and serious complications if swallowed. So Duracell is taking action by ...

Duracell is planning to roll out its first charging stations in the UK The first sites will open this year Expect to see more, with hundreds planned by 2030 You can spot a Duracell battery from a mile ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

Add Yahoo as a preferred source to see more of our stories on Google. Energizer brand batteries sit on display in a supermarket in Princeton, Illinois, U.S., on Wednesday, April 30, 2014. (Daniel ...

ATLANTA — Battery manufacturer Duracell will establish its new global headquarters for research and development at Science Square in Atlanta, investing approximately $56 million and creating 110 jobs, ...

Duracell has launched a campaign to ask parents and caregivers to take the #BitterIsBetter pledge to stem the increasing number of children who accidentally swallow lithium-coin batteries. The ...

Costco's sells some of the world's most popular products under its Kirkland Signature brand, including batteries from one of ...