Round Rock-based Dell Technologies recently announced that it will overhaul the names of its computers to fit into a more "simplified" format for customers. "The PC is the most important personal ...

Dell announced a handful of new laptops at CES 2025, and if you're a little confused looking at their names, you're not alone. The company rebranded its entire portfolio, consolidating the names of ...

Generative AI (GenAI) is taking the world by storm. Its potential to revolutionize how we engage with our data, with our customers, and even our infrastructure is being quickly realized by ...

The PC manufacturer’s new laptops, desktops, and monitors will have a simplified naming scheme with labels like ‘Pro’ and ‘Max.’ The PC manufacturer’s new laptops, desktops, and monitors will have a ...

Users looking for “haute couture” in a “hot computer” need search no further. Dell hit the runway today with notebooks cloaked in Sunshine Yellow and Flamingo Pink, and classic desktops accessorized ...

Latest Dell Latitude Notebooks Respond to Business Demand for Excellent Mobility Experience; New Models Designed to Enhance Battery Life, Connectivity, Performance, Energy Efficiency Dell (NASDAQ:DELL ...

Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep Number” press the right buttons in your brain. And Dell has spent decades ...