Two recent launches by Sephora and Lowe’s have sent shockwaves through the marketing world. Both brands have rolled out new creator programs centered on creator storefronts, ushering in what many see ...

Live shopping veteran HSN has launched a new creator platform, HSNfluencer, to directly recruit, manage and analyze its partnerships with online creators. Powered by partnership management platform ...

Despite brief blips like the post-pandemic “deinfluencing” phase and intermittent conversations about “influencer fatigue,” influencer, or as it’s now more commonly called, creator marketing is ...