Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...
Simile, an AI startup, raised $100 million to develop a model predicting human behavior, including customer purchases and ...
As social media becomes the core domain of information interaction in the era of big data, the emotional information contained in the vast amount of user-generated content provides an unprecedented ...
Banks, once viewed solely as custodians of money and facilitators of transactions, are now reimagining themselves as active participants in the e-commerce ecosystem. This transformation is being ...
Consumers are looking to adopt sustainable habits into their day-to-day lives. And in that ever-evolving push towards everyday sustainability, the concept of a circular economy — where materials are ...
While there appears to be no end in sight to the tumult of the retail landscape, behavioral science reveals that much consumer behavior is actually durable and predictable. And while behavior is ...
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