CHICAGO, Feb. 5, 2019 /PRNewswire-PRWeb/ -- Ray Fischer, CEO of Aha!, announced the release of Aha!'s advanced multi-day TruRotation™ Ad/Concept testing feature as part of the online qualitative ...

Bridging imagination and reality is key to unlocking potential in the consumer packaged goods (CPG) innovation cycle. First, you come up with a new concept. Then you make and test it with consumers.

Media are invited to watch NASA researchers drop test a jet fuselage cross-section with 10 crash dummies on board Thursday, June 29, at Langley’s historic gantry facility in Hampton, Virginia. Media ...

Concept tests aren't something we'd encourage you to skip. After all, it's imperative to know how your target audience might react to a new or improved product before you spend tons of money launching ...

The first Galileo Second Generation hardware has begun testing, with test versions of the satellites’ navigation payloads undergoing evaluation by Airbus Defence and Space at their Ottobrunn facility ...

Trading technology solutions provider AlgoSpan has launched a market data proof of concept testing facility. The test lab for London Stock Exchange (LSE) market data is located at data centre service ...

The BMW i4 M50 and iX M60 may carry the M badge but are not full-blown BMW M cars. Rest assured, the first proper M car with all-electric propulsion is coming, the automaker's performance division has ...

Recently, I wrote about the power of the CPO-CTO partnership. I then covered how CTOs and their teams can leverage networked testing best practices. Today, I go deeper into one of the four tenets of ...