A marketing strategy is your overall long-term plan that helps you sustain a competitive advantage by understanding the needs and wants of your customers. It’s your why, your purpose for the future.
Most pharma or biotech marketers are looking to improve the success of their nonpersonal marketing with healthcare providers (HCPs). Impactful multichannel marketing (MCM) campaigns that take HCPs on ...
Improve the commercial impact of demand generation through better convergence of technology and people. Content, Creative & Campaigns, Marketing operations and technology [MarTech] Today, the B2B ...
Marketing teams have the means and ability to essentially walk alongside consumers throughout the lead management journey. From a purely technical perspective, lead management is fairly ...
5 components of an effective digital marketing strategy The most successful digital marketing strategies are just that: strategic. Crucial to this strategy is a thorough understanding of its intended ...
Distinct to affiliate marketing are some of the big brand advertisers you will find on them, and the ease with which a traffic source could work with them. From the ad networking point of view, trying ...
In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...
The following excerpt is from Dan S. Kennedy’s book No B.S. Direct Marketing. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Traditionally, websites have been designed to sell the ...
There is a lot that goes into intelligent content so we asked practitioners and experts to share the tech necessary to build these types of programs. B2B marketers in their content marketing programs ...
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