LOS ANGELES — The Los Angeles Rams have unveiled a brand-new logo and some familiar new colors ahead of a milestone season. The Rams’ primary colors are royal blue and yellow again after the franchise ...

A new study on the ethical implications of logo colors suggests that the blue might be “greener” than green when it comes to branding. If consumers were faced with an ethically ambiguous company, ...

The colors a brand employs in a logo communicate a value to consumers. This is something we take into deep consideration when creating logos or design work for clients. Colors share a lot about the ...

Subaru STIs are known for the boxer burble and the World Rally Blue exterior color, but some of them have pink STI badges.

Every year companies spend millions of dollars designing and in many cases re-designing their logos. Color plays a huge part in logo design–but what do those colors mean, and what do they say about ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the ...