Mattel announced a new partnership with the British publisher behind the "PAW Patrol" and "My Little Pony" video games Wednesday that will see the pair release three new games based on classic ...

The pink aisle The best Barbie gifts for fans The Barbie Crocs are my most coveted piece of movie merch Barbie’s iconic pink Corvette is coming to Forza Ice Spice and Nicki Minaj remade Aqua’s iconic ...

Tristan Jurkovich began his career as a journalist in 2011. His childhood love of video games and writing fuel his passion for archiving this great medium’s history. He dabbles in every genre, but ...

Mattel earnings disappointed investors, making many concerned about the future of Barbie ...

If you were delighted, amused, and otherwise enraptured by the Barbie movie and you left the theater thinking, “Now I want to play a Barbie video game!” your pink-tinted enthusiasm likely turned ...

From dolls to beauty products to wall calendars, we've found the best Barbie deals for Amazon's October Prime Day. The success of the Barbie movie has us saying: Come on Barbie, let's go party—and ...

Mark has been thinking and writing about games since a Gameboy Pocket and a copy of Link's Awakening was first placed into his tender, seven-year-old hands. Since then, he snagged a creative writing ...

Toy giant and brand-owner Mattel has announced a new partnership with Rollic, the Istanbul-based game developer and publisher, to produce a new “mass market” Barbie mobile game for release “later this ...

Mattel has inked a new deal to produce toys and games based on WBD IP, like the DC Comics characters and 'Ted Lasso.' By Alex Weprin Senior Editor The toy giant has renewed its licensing deal with ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. With all the pretty-in-pink glitz and glamor ...