Big tech players like Meta and Apple see the ultimate destiny of XR as a replacement for the smartphone. One of VR’s leading studios makes the case that there’s much to be lost in the transition to ...

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Tourism is a natural field for AR. It has always been full of stories, emotions and discovery. AR amplifies them, turning ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Snap’s latest augmented reality glasses have a completely new — but still very oversized — design, larger field of view and all-new software that supports full hand tracking abilities. But the company ...

Snap on Tuesday announced its plans to release a sixth-generation of its augmented reality glasses in 2026, as competition in the smart glasses market continues to heat up. The maker of Snapchat said ...

Chairish, Inc. is the latest retailer that has jumped into the augmented reality (AR) craze, launching an AR feature in its iPhone and iPad apps that lets buyers visualize its products in their home.

Augmented Reality has been around for many years. The game-changing technology that overlays digital information onto the real world while creating a unique and interactive experience is increasingly ...

There's a new mixed-reality headset in town. Samsung's new Galaxy XR headset isn't just about stepping into another world, it's about effortlessly blending the digital with the real world around you.

Why Cosm, Xreal, Immotion, and XRHealth are among Fast Company’s Most Innovative Companies in augmented and virtual reality ...