Amazon highlights the battle between retailer-owned AI bots such as Rufus and horizontal agents from AI apps ChatGPT and ...

Rufus, Amazon’s recently launched, shopping-focused chatbot, is getting ads soon. That’s according to a changelog published by Amazon this week (first spotted by AdWeek), which states that sponsored ...

Amazon CEO Andy Jassy said that some AI agents still get a lot wrong about product details and product prices. But he said Rufus, Amazon's own shopping assistant, has "gotten much, much better, and ...

In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since the company already has Alexa, which has become a household name at this ...

Amazon is taking its Lens visual search to the next level with the debut of Lens Live, which will automatically scan items pictured on websites and social media feeds to produce real-time product ...

The Amazon app on Android has undergone few changes, but it is now receiving a very minor facelift alongside the integrated Rufus AI shopping assistant. If you were unaware, Rufus was already rolling ...

Amazon has expanded its AI-powered shopping assistant, Rufus, to the UK market. Initially launched in the U.S. in February, Rufus aims to enhance the shopping experience by providing personalized ...

Amazon’s shopping-focused chatbot Rufus is launching throughout Europe, after coming to the US back in February. It starts rolling out today as a beta in Germany, France, Italy and Spain, after coming ...