AI matching and a reported 30% conversion lift give advertisers a good reason to take YouTube creator campaigns seriously.

I can't live without YouTube Premium. It gives me a ton of value beyond skipping ads. Here's what I love about it.

If you enjoy watching YouTube but find the ads disruptive, you are not alone. Many users look for ways to get an ...

Popular YouTuber LinusTechTips is calling out the platform for implementing even longer unskippable ads. YouTube ads have ...

Has this ever happened to you? You're totally invested in a video—maybe the punchline to a great joke is about to hit, or you're finally about to learn the answer to some big mystery—and right as it's ...

“Creator marketing is at an inflection point,” declared Anne Marie Nelson-Bogle, VP, Ads Marketing, YouTube on Thursday at ...

YouTube's unskippable ads on TVs are driving viewers crazy — and we have the numbers to show just how bad it is.

YouTube is changing the way it does mid-roll ads. It will show fewer ads in places where they feel interruptive and more at “natural break points.” Creators who have mid-roll ads in interruptive ...

Stanley is a Smart TV author at Android Police with over 10 years experience in testing and writing about different tech gadgets. He has been reviewing TVs since the days of CRT, rear-projection and ...

YouTube announced it’s making changes to mid-roll ads to improve the viewing experience for users while also helping creators potentially earn more revenue. Starting May 12, the Google-owned platform ...

The Google-owned streaming giant increased its ad revenue from $36.1 billion in 2024. According to financial research firm MoffettNathanson, in 2024, YouTube’s total ad revenue fell short of the $41.8 ...

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...