Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Not like the FF needs any help looking any cooler, but Visual Fantasies gave this great additional visual treatment. Starting with an acuatic vibe, the colors move to defining the sleek lines of the ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

Projection mapping is one of the new technologies that offer novel ways of interactive visualisation at events and venues. Rather than implementing static visuals, it engages users by transforming ...

Have you ever wondered how artists transform everyday surfaces into mesmerizing, larger-than-life visual experiences? Nick Greenawalt explores how projection mapping can turn walls, objects, and even ...

WAVEFORM.exp turns to Digital Projection for a massive projection mapping project in downtown Denver. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...

Video mapping, 3D projection mapping, whatever you want to call it, the art form opens up new possibilities for video professionals. For video professionals, it’s easy to get locked into to a set ...

In many ways, projection mapping is the “razzle-dazzle” of pro audiovisual systems: it’s the puttin’ on the ritz of AV, the I’m ready for my close up. In other words, it draws attention to itself — ...

Last winter, basketball fans at Oracle Arena, then-home to the Golden State Warriors, were introduced to the PlayStation game God of War. In an elaborate, multimedia promotion, animated content took ...